Each year, KitchenAid releases a Color of the Year that represents current trends in every category, from fashion to interior design. “Color is very emotional – [we ask,] What colors do people want to meet the emotional needs they have at the time?[?]” Jessica McConnell, director of color, finishes and material design at Whirlpool, told KitchenAid.
The color of the year for 2022 was a beetroot shade of purple, while for 2021 it was a honey tone of orange. This year the colors are much brighter, with his hibiscus-pink shade of fuchsia inspired by bright tropical flowers. This tone was chosen for a number of reasons, including the rise of maximalism and creativity. “Hibiscus embodies the energy-boosting hues we're currently seeing in art, design, and pop culture,” said Brittni Peltis, lead color, materials, and finish designer at KitchenAid. For me, hibiscus taps into my inner maker and explores it.'' It aims to make a vivid statement, captivate the viewer and bring new energy into life.
How to display hibiscus in the kitchen
You can purchase two appliances from KitchenAid that showcase this color. A blender ($299.99) and a stand mixer ($499.99). Displaying one or both of these on your kitchen counter is sure to make a statement. You can also create a more cohesive feel by adding other elements in the same tone, such as fusha's dishes.
This color is so bright that you may be wondering how to design the rest of your kitchen. If so, Brittni Pertijs says he has two main options. Maximalist or minimalist (from KitchenAid). “Hibiscus can be styled in many different ways. We love pairing hibiscus with neutral kitchens to add a pop of color. Or, we love a maximalist pink and green combination. Hibiscus Don't be afraid to combine it with different textures.'' Pairing this color with other gemstone colors such as sapphire blue or emerald green will add an elegant touch to your space. Gold is also a bold accent that definitely complements this rich tone.
Customer impressions about Hibiscus
If you're not already interested in this bright color, you might want to hear what real customers have to say. This blender has a perfect 5-star rating, with one person saying, “My kitchen is all white and this blender gives it such a pretty pop of color!” . Another commented: “This blender has all the KitchenAid qualities of Hibiscus, the 2023 Color of the Year, making a very bold and attractive statement on my countertop. “I'm doing it,” he commented.
When it comes to stand mixers, this product has a 4.9 star rating. One comment reads: “A beautiful pop of color is exactly what your kitchen needs and you'll want to use it again and again.” Another consumer said, “I think the hibiscus color is a bright pink with a hint of red. It's so pretty and fun.” However, please note that the finish is matte, not glossy. One reviewer said, “It looks pretty, but my mom's has a glossy finish and I think it's easier to clean than this one.”
