Grohe, the world's best-known German brand of bath and kitchen products, has been combined into one official representative office. This office aims to integrate all of Grohe's activities in Israel with business customers and organizations, private customers and service providers. The company provides his services to all customers under one roof. GROHE is a global brand offering complete bath and kitchen solutions and accessories with more than 7,000 employees in 150 countries, of which 2,600 are in Germany.
Since 2014, Grohe has been part of the Japanese LIXIL Group, which specializes in global brands of water products and building solutions. The company's motto, “The Pure Joy of Water” (original German: “Pure Freude an Wasser”) means that all Grohe products are based on quality, technology, design and sustainability. In doing so, GROHE creates smart solutions that offer the right added value.
Tal Bornstein, GROHE Israel General Manager: “We have hundreds of thousands of satisfied customers in Israel who use GROHE products every day based on the company's values. Our goal is to It's about providing our customers with comprehensive solutions from the evaluation and purchase stage, moving on to the installation and service stage. We're also acquainting them with new and innovative products never seen here before. This will make Israel a world leader in water products.”
Grohe also takes environmental responsibility very seriously and focuses on a resource-efficient value chain. Since April 2020, the brand has achieved his CO2 neutrality worldwide. The company announced that it will begin using plastic-free product packaging in 2021.
The company is bringing more product co-locations to Israel that will join its existing product range, including filtered water and soda faucets, showers based on thermostats and water-saving measures, and even smart systems such as systems that actually warn of water leaks. Products are also expected to be released. You can work directly on smart applications developed by your company. The representative office in Israel provides services to support private and corporate customers, and the brand's products are sold in various stores and chains across the country.
