82% of consumers are ready to embrace online home decor shopping, surprise industry leaders

This study February 2024surveyed 1,845 American shoppers and uncovered insights that blend traditional shopping behaviors with new digital trends. Despite the strong trend toward online shopping, more than half (55.92%) of consumers still value the in-store shopping experience, highlighting the importance of a hybrid retail approach.

Key highlights of the report:

• Surprisingly, 33.18% of shoppers feel that in-store pricing is competitive compared to online transactions, suggesting that online retailers need to rethink their pricing strategies .
• The phenomenon of choice overload is real, with 42.65% of consumers feeling overwhelmed by a plethora of online options, pointing to the need for better curation.
• Generational shopping preferences debunk stereotypes, with Baby Boomers having the highest rate of recent purchases (75%) both online and in-store.

Researchers dug into a wide range of insights important to e-commerce leaders, including:

• Setting up hybrid shopping: This report details the growing trend of hybrid shopping, where consumers combine online and in-store experiences. Insights into how different demographics, particularly Millennials and Baby Boomers, navigate between the convenience of digital and the tactile benefits of brick-and-mortar stores are discussed to cater to this mixed shopping preference. strategies for e-commerce brands are presented.
• How warranties and return policies impact consumer trust: An extensive analysis of how warranties and return policies influence purchasing decisions across different demographics. The research reveals that a significant portion of consumers value these policies more highly than previously thought, and shows that brands can differentiate themselves through transparent and favorable policies and increase consumer spending. The opportunity to build customer loyalty has been highlighted.
• consumer discovery channel: This section examines the main channels through which consumers discover new home decor products, from online stores to social media platforms. This report explores the importance of a strong digital presence and effective SEO, as well as the potential of social media marketing to attract younger audiences.
• The role of pricing in online and in-store shopping: This report examines consumer perceptions of online pricing compared to in-store, challenging the assumption that online always offers better deals. Insights are provided on how e-commerce sites can optimize their pricing strategies to more effectively compete with brick-and-mortar stores.
• Emotional connection and brand loyalty: Exploring the factors that drive brand loyalty among online shoppers beyond price and promotion. The importance of creating emotional connections through personalized shopping experiences, excellent customer service, and community engagement are highlighted as keys to customer retention in a competitive e-commerce environment.

Yates Jarvis, principal at 2 Visions, reflects on transformative insights from the latest research into home décor and e-commerce shopping trends, highlighting the need for brands to evolve with consumer tastes Did. he said: “Our latest findings highlight the need for e-commerce leaders to adapt and innovate.While readiness to purchase home decor online is higher than expected, in-store We can't ignore the enduring value of experience, and this presents a unique opportunity for brands to hone their omnichannel strategy, delivering convenience, variety and quality both online and offline. Understanding and leveraging these insights is key to creating a compelling consumer-centric shopping experience as we navigate these changing trends by meeting consumer expectations. Probably. ”

This comprehensive report not only sheds light on the current state of home decor e-commerce, but also provides strategic advice to navigate the complexities of today's digital market. This is just the first in a series of industry-specific market research reports that 2 Visions plans to release this year, covering a wide range of sectors including electronics, personal care and beauty products, wine, jewelry, clothing and accessories Contains future insights. , toys, supplements and specialty foods, music and audio equipment.

About the two visions

2 Visions is an award-winning consulting and market research firm specializing in helping direct-to-consumer (DTC) e-commerce brands grow by developing in-house capabilities for long-term success. Founded by Yates Jarvis, who has worked with notable companies such as TGW, Ancient Nutrition, Kay, DIFF Eyewear, Jeep, and Spanx, 2 Visions focuses on high-touch education and side-by-side collaboration to help brands avoid costly mistakes. The emphasis is on Build a profitable e-commerce strategy.

The company's unique consulting approach involves working directly with senior executives and key employees to pursue high-leverage opportunities to help brands scale faster and more efficiently. On the research side, 2 Visions provides in-depth and in-depth market research that serves as a secret sauce for clients looking to improve targeted journeys in personalization, AI, and e-commerce customer experiences. Their research enables clients to uncover powerful data-driven insights and develop more effective marketing and CX strategies tailored to their target audience. For more information, please visit: 2visions.org.

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