Dallas home decor brand The Citizenry is acquired by Havenly » Dallas Innovates

Citizenry's flagship store in New York City. [Photo: The Citizenry]

The Citizenry, a Dallas-based direct-to-consumer home decor brand that partners with artisans around the world, has been acquired by Havenly, a Denver-based interior design services and home furnishings company.

The acquisition will further increase its impact as the socially-minded home decor company continues to expand the availability of sustainable artisanal furniture and products, Citizenry said. Terms of the deal were not disclosed.

“We set out to prove that retail can be a force for good. Not only does the team at Havenly value our values, but they also embrace our unique design aesthetic. , our product line, and most importantly, our commitment to Fair Trade,” The Citizenry co-founder Rachel Bentley said in a statement. “They are the perfect partner to guide our next chapter of growth. We worked with nearly 3,000 artisans last year, and this step feels like just the beginning.”

Havenly said many members of the Citizenry team will remain, including Bentley, who will serve as Citizenry's president, and co-founder Carly Nance, who will become executive brand advisor. Stated.

Citizenry co-founders Rachel Bentley (left) and Carly Nance [Photo: The Citizenry]

Focus on fair trade and prepare for growth

According to the companies, The Citizenry joins Havenly as part of its ongoing efforts to build a collection of household brands and technologies that appeal to the next generation of shoppers.

The agreement will enable Havenly to expand its Fair Trade commitment with The Citizenly and across other areas of the business.

Citizenry co-founder Rachel Bentley visits Moroccan artisans (from 2016 company profile). [Photo: The Citizenry]

Since its founding in 2014, The Citizenry has extended its offering to the whole home, supporting the work of thousands of artisans around the world at wages on average double Fairtrade requirements.

From its inception, The Citizenry said it aimed to build a design-forward company that celebrates the people behind its products and sets new standards in social responsibility for the industry. Citizenry employs a Fair Trade business model, and its supporters have grown the company to become the largest home decor company in the United States, sourcing 100% of its products according to strict standards set by the World Fair Trade Organization.

The Citizen raises $20 million in 2021 in The Series B funding comes from San Francisco-based NextWorld Evergreen, a growth corporation focused on conscious consumer brands. And just last September, The Citizenry launched a new brand campaign, “Uncontained,'' highlighting the extensive lineup of new brands available on the shelves of approximately 100 Container Stores across the United States.

Deploy collections across Havenly's platforms

With this acquisition, Citizenry will expand its iconic collections to audiences across the Havenly platform, expand its retail footprint, and expand its global network of artisans and traditional manufacturers. Said to expand to the level.

“We have always said that our business blends old world values with new world market strategies,” Carly Nance, co-founder of The Citizenry, said in a statement. “We have grown to date by being customer-centric and digitally driven. This partnership provides even more strategic firepower in these areas. The Havenly team is passionate about the same things we are. It's about building strong, meaningful brands that are designed to stand the test of time.”

Mercado storage basket from The Citizenry. [Photo: The Citizenry]

Havenly's third acquisition in 36 months

This is Havenly's third acquisition in 36 months, with previous acquisitions including Interior Define and The Inside. Havenly said the deal solidifies the company as the largest digital-first DTC platform in the home décor market with a strong strategy for sustainable growth.

“As a private client of The Citizenly, we are excited to welcome this brand to the Havenly family,” said Lee Mayer, co-founder and CEO of The Citizenly, in a statement. . “Rachel and Carly’s unparalleled commitment to sustainability, social impact and supporting artisans, combined with the highest quality and exquisite design, is truly revolutionary in this sector and makes The Citizenry That's a big reason why they've been popular with our customers for years. We're building on the work they've done to promote more sustainable values and create great products for modern consumers. We are excited to help usher in the next era for Home Brands.”