As the year draws to a close, trends predictions are pouring in from brands, industry insiders, and content creators.It can be difficult to understand what is what Really All of this is based on predictions, but for the past few years, Pinterest has been helping create the “Pinterest Predicts” report, which focuses on trends well before they spike in the zeitgeist. The good news is that his 2024 edition of Pinterest was just released today and shares the trends you need to know about right now, based on months of global search data and analysis.
All in all, 2024 will be the year when “more expressive spaces” emerge more boldly in our lives, says Sidney Stanback, Pinterest's global trends and insights lead. If you're in the New York City area this week, you're in luck. For the first time, Pinterest has created a pop-up shopping experience in Manhattan's Meatpacking District for consumers to shop his Predicts trend right away (you can shop on the Pinterest platform as well).
Here's the good stuff: Here's what to look out for in 2024.
Goodbye brass and matte black! Pinterest predicts that cooler products on the metal spectrum will dominate in 2024, as chrome and aluminum furniture, fixtures, and design details proliferate in the home market. “Aluminum furniture” as a search term has increased by 45% and “aluminum door design” has increased by 70%. According to Pinterest, cool metals started making their way into fashion and beauty last year (think silver nail polish and sparkly jewelry), and now they're making their way to home spaces, and we at Apartment Therapy will be seeing them in summer 2022. I've noticed an increase in aluminum decorations.
Get ready to level up your home coffee bar. According to a Pinterest prediction, baby boomers and Gen Search keywords for “coffee bar styling” increased by 1,125% and “cafe aesthetic” increased by 820%. The blackboard will also be back. Searches for “chalk sign ideas” are up 100%, and “cafe chalkboard” is up 50%.
What do you get when you combine classic Americana and Ralph Lauren-inspired aesthetics with a moody palette? Pinterest calls it “Western Gothic,” with denim, dark fringes, and deep, stormy paint colors. I believe it will be all the rage next year. The search term “western style bedding ideas” increased by his 310% and “country room ideas” by his 125%.
Maybe you've noticed that your kitchen is becoming more and more kitschy. That's exactly what this trend is about: retro appliances, quirky design details, a poppy palette, and an embrace of vintage goods galore. In searches on Pinterest, the term “eclectic kitchen decor” has increased by 50%, while “eccentric kitchen” has increased by a whopping 160%. Expect to see people expressing their individuality in their cooking areas, favoring white or beige cabinetry over funky colors like green or pink.
