The company plans to cover all international markets, but always has an eye on trending or emerging markets, with Latin America and Turkey being prominent.
*Luis Cabrera and Fernando Moreno from Los Angeles
With a team spread across the globe and participating in different markets, The Kitchen envisions a very fruitful 2024. This will enable us to cover the entire world with our content dubbing services, increasing demand in new regions and increasing Latin America's exciting prominence. They are experiencing great growth.
On the first day of LA Screening Independent, we spoke with Lily Paes, Director of Sales at The Kitchen. He commented that 2023 was a bit more difficult, but that we would see a lot of work from Latin America. For Latin American or English/Spanish markets, or for companies looking to target production in that region. ”
Paes noted that The Kitchen has a studio in the United States that translates its content from Spanish to English. “We also have studios in Latin America that support us with dubbing for ALS and his BPO.Latin America is going through a period of growth in terms of production, which is why we are here. ” he said.
By 2024, the dubbing company plans to be in all markets. “Our team participates in various events at the same time, and if we are unable to attend, global influencers participate. In this way, we develop the ability to cover the whole world. ” said the sales director.
Dina Behar, The Kitchen's vice president of business development, said the company has grown organically. She “identifies stronger markets and emerging markets where content acquisition and export is a priority. With that in mind, we decided where to open our next studio. .”
The executive noted that Turkey, for example, is a great market for The Kitchen. Germany is a region where the dubbing business has matured over the years, along with Israel, France, Italy, Spain, Hungary and Budapest.
Behar said the company constantly maintains partnerships with drama schools to train new dubbing talent to meet the demand for its services. This is because, although many of them come from acting backgrounds, they need to develop the special skills necessary for the art of dubbing. Miami hosts Dobbing Workshops, an activity that helps identify and train high-potential talent.
