Kitchenware and home décor brand P-TAL has raised Rs 433 crore in a seed funding round led by Titan Capital with participation from Anicut Capital, Mamaearth co-founders Ghazal Alagh, Sandeep Aggarwal, Shiprocket co-founders Vishesh Khurana, Ashutosh Valani, Priyank Shah, Bala Sarda, Deep & Mohit Bajaj, Ashish Tulsian and Arjun Vaidya.
In a press release, P-TAL said the company plans to use the funding to build its team for business expansion.
Co-founded in 2019 by Aditya Agarwal and Kirti Goel, P-TAL aims to revive ancient traditions in a contemporary context while promoting the use of traditional metals such as brass, copper and bronze. The company's products are handcrafted by the Thatera tribe of Jhandial Gul, Punjab, a UNESCO-listed craft. P-TAL sells these products through its e-commerce website as well as marketplaces such as Amazon, Tata Cliq, LBB, Etsy and Okhai and has a brick-and-mortar store in Delhi.
The Panchkula-based company claims to have been able to increase monthly sales for its 55 artisan families by 1,200 per cent and its products have been chosen as gifts by prestigious clients such as the Reserve Bank of India, Pernod Ricard, G20 Summit 2023 and Engineers India Limited (EIL).
The company also claims to have seen revenue grow 300% year-over-year over the past three years.
Titan Capital, which has backed unicorns such as Ola, Urban Company, Mamaearth, OfBusiness and Razorpay, has also seen partial or full exits from several startups including Credgenics, Bewakoof, Unicommerce, ANS Commerce and Netmeds.com.
