Lowe's is preparing to bring an Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores.
Home improvement retailer Lowe's said in a press release on Monday (June 3) that its “Lowe's Style Studio” app, which was initially released in February for the company's Apple Vision Pro mixed reality headset, allows viewers to explore kitchen projects and design their own kitchen while immersed in a virtual 3D environment.
Lowe's plans to offer the associate-assisted experience in its stores in an upcoming pilot program, according to the announcement.
According to a press release, the Lowe's Style Studio: In-Store Experience will launch in the company's Charlotte, North Carolina store from June 8-12, then will be available in its North Bergen, New Jersey and Sunnyvale, California stores from June 22-25.
“Lowe's has a history of breaking new ground in the industry, and becoming the first home improvement retailer to offer the Apple Vision Pro experience in select stores is an exciting step in our omnichannel journey,” Seemantini Godbole, executive vice president and chief digital and information officer at Lowe's, said in the release.
According to the release, the in-store experience will involve customers wearing an Apple Vision Pro and using the Lowe's Style Studio app to explore preset styles curated by Lowe's professional designers in an immersive kitchen visualization session.
Customers will be guided one-on-one by a Lowe's associate throughout their in-store experience, according to the release.
According to the release, customers can select the materials, fixtures and appliances that suit their tastes and choose from approximately 80 billion design combinations. They can then save their selections, share them with friends, designers and contractors, or purchase the products they selected to create their actual kitchen.
The Lowe's Style Studio app was one of 600 new apps and games released on the same day as the Apple Vision Pro mixed reality headset. Like other retailers, Lowe's aimed to leverage this capability to provide consumers with a more interactive e-commerce experience.
“This is a transformative moment for kitchen design,” Godbole said in a press release at the time. “Customers can now envision the kitchen of their dreams in their own space, and that's incredibly exciting.”
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