Excel Home Decor is a leading provider of home decor solutions including: Wallpaper | Customized Wallpaper | Flooring | Fabric | Offering a diverse selection of over 10,000 from leading manufacturers around the world. With over 25 years of excellence and over 15 million satisfied customers, Excel Home Decor is your destination for quality and innovation in home décor. The company has launched its first branded film. “Nazar naa raaj”a phrase originating from India, is often used when we are doing or buying something important. This approach reflects Excel’s commitment to making home décor beautiful and accessible, as epitomized by their tagline, “We want to make interiors beautiful and accessible.”Beauty made easy.“
The decision to forego dialogue was driven by the need to effectively showcase Excel's diverse product line, which includes wallpapers, fabrics and flooring. A minimalist and subtle approach was chosen to humanize the brand and keep viewers engaged throughout. The campaign has received a positive response from both audiences and the industry. The core communication, “Beautiful Made Easy”, resonated strongly and highlights Excel's commitment to simplify the process of selecting, acquiring and setting up home décor, embracing aesthetic sensibilities from around the world.
Excel Home Décor has been beautifully transforming Indian homes for the last 25 years. Our legacy has remained true to its core philosophy – “Beauty Made Easy”. Home to over 15 million happy homes, elegance continues to grow.
according to Niraghriv MondalMarketing Manager at Excel Home DecoWe have been working on defining our brand narrative. The aim was to convey that having a beautifully decorated interior does not have to be a tedious process. Hence, “Beautiful Made Easy” seemed like the perfect story that could capture Excel's mission and vision. This story defines the core ethos of Excel and defines the product range that lies at its heart. The initial response from our digital community has been very positive. Overall, this content bucket has had a very positive impact on both B2B and B2C segments. “
Arnab Samanta“We are excited to be working with NVIDIA to bring the NVIDIA AR500 NVIDIA GPU to market,” said Director of Content & Strategy, Digitale (a division of Lookad India). “We at Digitale created an exaggerated communication to showcase the USP of the product in a more compelling way and connect it to 'beautiful and easy' home décor. We wanted to touch on customer points that would facilitate the purchasing decision, draw attention to the product offline and create awareness about the product and its accessibility online.”
