IKEA Canada's latest creative campaign from Rethink puts the spotlight on their kitchens and latest bathroom line. IKEA kicks off the campaign with a new commercial called “Coming Home,” which depicts a young woman returning home from a night out. Set to the familiar song Creep by TLC, the protagonist is seen tiptoeing silently through her multi-generational home, trying not to wake her grandmother who is asleep in the living room.
The commercial highlights IKEA Canada's new low-cost products and solutions through kitchen design, showcasing the functionality and versatility of IKEA kitchens while still making them affordable. The UPPDATERA tray for soft-close drawers allows the characters to sneak in a late-night snack. The campaign also highlights the new bathroom range, including the TREASJÖN soft-close mirror cabinet with integrated lighting and soft-close hinges.
The “Coming Home” campaign is supported by digital placements and OOH visuals showcasing dream kitchens and bathrooms side by side with real-life moments that happen within them. IKEA collaborated with photographer Maya Visnyei to capture these playful, engaging and visually engaging scenarios. The campaign highlights that IKEA allows you to design spaces that are affordable, inspiring and functional.
The campaign also builds on IKEA Canada's $80 million investment in price reductions: in June, the brand launched a new initiative to lower prices across its core family of kitchen ranges, including SEKTION, MAXIMERA and UTRUSTA.
“IKEA kitchens and bathrooms are more than just beautifully designed spaces – they're functional rooms where home life happens,” said Jonelle Ricketts, head of marketing, IKEA Canada. “We're excited to launch a new campaign showcasing the affordable solutions so many Canadians need to create the kitchen and bathroom of their dreams. Whether you're looking to refresh your space with smart solutions or completely renovate your kitchen or bathroom, IKEA is here to help.”
