Trampoline, a cross-border B2B home décor brand, has announced the successful completion of a $5 million seed round of funding.
The India-UK joint venture is digitizing access to design-driven home décor for independent retailers, which account for over 70% of the $800 billion global home and living market.
Trampoline promises a full-stack experience from design to delivery, giving you access to the same toolkit currently only available to large retailers, including no to low MOQS (minimum order quantities), incremental payment terms, and highly personalized curation.
Leveraging the macro “China + 1” dynamics unfolding in the industry and the consumer shift towards more design-driven, handcrafted products, Trampoline aims to build a supply chain that is deeply rooted across its manufacturing base in India and Southeast Asia.
Co-founder and CEO Abhik Ghosh said:
“Most of the magic happens on the factory floor and at the point of sale.
But the industry and value chain remain outdated. Trampoline's technology strategy aims to provide independent retailers with data and personalization to efficiently curate their stores, while also rolling out tech-enabled QC/QA and supply chain solutions for its manufacturing partners.
In the process, both parties are truly contributing to meeting consumer demand.”
The company has seen strong demand from UK customers following its successful launch in the UK in February 2024, with over 1,500 orders placed in the first few months.
The funding was led by Matrix Partners India and WaterBridge Ventures, with participation from Alteria Capital with an additional $2 million in venture debt.
Anushka Mahanti, Co-Founder and CCO said:
“We are building a design-led B2B brand as a departure from the traditional commoditised, low-value trade export model.
Combining uniquely Indian raw materials and craftsmanship with a global design language, we are making data-driven decisions about the breadth, depth and projections of our catalogue to ensure Trampoline caters to the needs of large global enterprises. Design speaks volumes, and we are already seeing this come to life with sophisticated global retailers.”
“WaterBridge Ventures is a game changer,” said Anjali Sosale, Partner at WaterBridge Ventures.
“Trampoline removes traditional barriers to scale – a supply chain with many middlemen, opaque pricing and lack of quality assurance – allowing independent retailers to diversify their supplier base and access an exclusive product catalogue.”
The funding will enable Trampoline to strengthen its supply chain and sourcing capabilities, advance new product development and establish its initial team.
Main image: Trampoline. Photo: Uncredited.
