Strategic expansion solidifies Craveworthy brand as fast-growing brand in culinary industry
Chicago, Illinois – Craveworthy Brands is an innovative fast-casual restaurant platform company with leading concepts including BD's Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Hot Chicken Takeover, Krafted Smashburgers, Lucky Cat Poke Co., Pastilla Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ and Soom. New additions include Soom Mediterranean, Taim Mediterranean Kitchen, The Budlong Southern Chicken and Wing It On! Craveworthy Kitchen in Hayden Hall (2nd floor, 333 South Wabash Avenue).
Craveworthy Kitchen marks a unique initiative for the company as it expands in the co-branded space, offering consumers a unique opportunity to experience multiple Craveworthy brands in one convenient location. Hayden Hall pays tribute to Sophia Hayden, who is known for designing the famous Woman's Building at the 1893 World's Columbian Exposition. Known for and inspired by the Chicago World's Fair.
“The Craveworthy Kitchen at Hayden Hall is a game changer for the Craveworthy brand and marks a new chapter in our story.” Greg Majewski, CEO and Founder, Craveworthy Brands“Many of the brands featured here originate from Chicago's heartland and embody the city's vibrant culinary spirit.”
Located in the famous “Big Red” high-rise in the South Loop, Craveworthy Kitchen at Hayden Hall is typically open Monday through Friday from 11 a.m. to 4 p.m., although the breakfast concept and cozy coffee shop opens as early as 8 a.m.
Craveworthy Kitchen stores are: The 25,000 square foot food court style Bay is the ultimate destination for delicious and diverse dining experiences with a carefully curated selection of cuisines including:
- Craft Smash Burger: Craft Smash Burger is a burger bar created by world-renowned chef Robert Kabakov. The handcrafted burgers are inspired by Kabakov's travels around the world, and are a reflection of culture, The community or individual for whom it is named.
- Lucky Cat Poke Co., Ltd.: Lucky Cat Poke Co., the creation of culinary geniuses Chef Becca McIntyre and Kabacoff, is a restaurant serving a variety of poke dishes, including fresh and flavorful appetizers, chef's specialty bowls and build-your-own options.
- PASTIZZA PIZZA & PASTA: The concept brings the best of Italy to the dinner plate with a delicious fusion of pizza and pasta, allowing consumers to indulge in mouth-watering dishes created by Chefs Kabacoff and McIntyre, made with authentic flavors and the highest quality ingredients.
- Scrambling Ed: This fresh new breakfast spot is introducing a delicious selection of grab-and-go breakfast options, including tasty breakfast sandwiches and bowls, to enjoy on the go.
- Badron Southern ChickenThe Chicago-born, Nashville-inspired fast-casual chain is rooted in a Southern chicken vibe, serving hot chicken sandwiches hand-battered and fried to order, as well as sides like macaroni and cheese, farm slaw, hush puppies and the best banana pudding around.
In addition to the bustling full-service restaurants currently in various stages of development, Craveworthy Brands is also working on adding two more concepts to Hayden Hall: Once Craveworthy Kitchen is complete in the coming months, the company plans to hold a grand opening ceremony for all guests in the late summer or early fall.
Majewski “This venture highlights our relentless commitment to innovation, enabling our brands to thrive in new markets and stay ahead of evolving industry trends. Offering such an unparalleled culinary experience in an area bursting with flavor marks a significant milestone for our company.”
Craveworthy Brands continues to expand nationally and expects to reach $1 billion in system-wide sales within approximately five years, and is looking to acquire additional brands and expand its business. Throughout 2024, we will open approximately 17 corporate locations and more than 60 virtual restaurants.
The company hopes to expand its pipeline of emerging and established brands as well as bring on new owner-operator franchise partners under its Craveworthy Brands umbrella. Craveworthy Brands is actively seeking growth-minded talent who are hungry to succeed in an exciting sector and are eager to join the platform's system to spark growth and opportunity.
To learn more about Craveworthy Brands and its concepts, visit www.craveworthybrands.com , and to learn more about franchise opportunities, visit www.craveworthybrands.com/franchising
About Craveworthy Brands
Craveworthy Brands is the parent company of Bd's Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Hot Chicken Takeover, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Pastilla Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ and Soom. Soom Mediterranean, Tame Mediterranean Kitchen, The Badron Southern Chicken and Wing It On! is focused on revitalizing and enhancing legacy brands while cultivating and growing emerging brands. The company brings together diverse, yet complementary brands and seasoned, veteran leadership teams in the ever-growing culinary industry. In addition to building and operating leading restaurant brands, Craveworthy Brands is active in the communities it serves and provides exciting career opportunities for its team members. The company's goal is to combine the distinct personalities of its concepts with a shared culture and spirit of collaboration to create the best restaurants in the world. We deliver truly unique and irresistible experiences every day, every shift, every occasion.To learn more about Craveworthy and its brands, visit CraveworthyBrands.com.
