Excel Home Decor Launches New Brand Communication “ET BrandEquity”

Home decoration brand Excel Home Decor has released its first branded film,Nazarna Ragh“Beautiful Things Made Easy” is a phrase that originated in India and is often used when making or buying something important. This approach reflects Excel's commitment to making home décor beautiful, yet easy to create, as summed up in their tagline “Beautiful Things Made Easy”. The decision to forego dialogue was born out of the need to effectively showcase Excel's diverse product line, which includes wallpapers, fabrics and flooring. A minimalist and subtle approach was chosen to humanize the brand and keep the audience engaged throughout. The core communication, “Beautiful Things Made Easy”, strikes a strong chord and highlights Excel's commitment to simplifying the process of selecting, acquiring and installing home décor while embracing aesthetics from around the world.

Nilagrib Mondal, Head of Marketing, Excel Home Decor, said, “We have been working on defining our brand story. The idea was to convey that having a beautifully decorated interior doesn't have to be a tedious process. Hence, 'Beauty Made Easy' seemed like the perfect story that could capture Excel's mission and vision.”

Arnab Samanta, Director of Content and Strategy, Digitale “We wanted to touch the points that would facilitate the customer's purchasing decision, draw attention to the product offline and create awareness about the product and its accessibility online.”