Dollar General has announced the launch of a new Dolly Parton-inspired kitchen and home goods collection that will be available in approximately 20,000 stores across 48 states starting in mid-July.
Featuring approximately 50 items, priced from $1 to $10, with most items costing under $5, the collection pays homage to Dolly Parton's rural upbringing in the Smoky Mountains and includes a variety of home décor, kitchenware and dinnerware.
Emily Taylor, executive vice president and chief merchandising officer at Dollar General, highlighted Dolly Parton and Dollar General's shared humble beginnings as a special aspect of this collaboration.
For more information and to find your nearest store, visit the Dollar General website or myDG app.
positive
- Launching a new product line can boost sales and attract new customers.
- Partnering with a celebrity like Dolly Parton increases brand awareness and market appeal.
- An affordable price strategy can attract price-sensitive consumers and increase market share.
Negative
- No significant negatives were identified in the press release.
Developed exclusively for Dollar General, Dolly Parton's kitchenware and home goods collection includes about 50 affordable items. Inspired by Dolly's life growing up in the rural Smoky Mountains, our collection of kitchenware and home goods pays tribute to Dolly's heritage and depicts key moments from her childhood. Whether you're working your 9 to 5 or the Tennessee homesick blues hits, our wide range of home décor, kitchenware and dinnerware items will add a touch of Dolly's style to any home.
“Our shared humble beginnings together have spawned this special program for Dollar General, and we're thrilled to bring this exclusive collection curated by one of country music's most iconic stars to Dollar General customers,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General.
Available in approximately 20,000 Dollar General stores across 48 states beginning in mid-July, the Dolly Parton kitchen and home goods collection features approximately 50 affordable items developed exclusively for Dollar General.
For more information on the collection and to see the full product line, please visit https://www.dollargeneral.com/
Download high-res images here.
About Dollar General Corporation
Dollar General Corporation (NYSE: DG) proudly serves as America's neighborhood general store. Founded in 1939, Dollar General fulfills its mission of serving others every day by providing affordable products and services to customers, career opportunities for associates, and literacy and education support to local communities. As of May 3, 2024, Dollar General, DG Market, DGX and pOpshelf stores operate at 20,149 locations across the United States.
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Source: Dollar General Corporation
FAQ
When will Dolly Parton's kitchenware and home goods collection be available at Dollar General stores?
Dolly Parton's collection of kitchenware and home goods will be available in Dollar General stores starting in mid-July.
How many items are there in Dollar General's Dolly Parton kitchenware and home goods collection?
Dolly Parton's kitchen and homewares collection includes about 50 items.
What is the price range for Dolly Parton's kitchenware and home goods collection at Dollar General?
Items in Dolly Parton's kitchenware and home goods collection range in price from $1 to $10, with most items priced under $5.
How many Dollar General stores carry Dolly Parton's kitchen and home goods collection?
The collection will be sold at approximately 20,000 Dollar General stores across all 48 states.
Where can I get more information about Dollar General's Dolly Parton kitchenware and home goods collection?
For more information, visit the Dollar General website or myDG app.
