America's #1 natural seasoning brand* brings Pinterest trends and insights to life through unique dip pairings curated by Carolina Gelen and Jeri Mobley.
OXNARD, Calif. — Primal Kitchen®, the beloved brand that elevates traditional seasonings with real ingredients, good fats and delicious flavors, has partnered with Pinterest to present Colorful Kitchen Pop-Up, an experiential digital collaboration that pairs Primal Kitchen's best-selling products with popular food and kitchen trends on Pinterest, allowing guests to savor and immerse themselves in this vibrant kitchen experience.
The Colorful Kitchen Pop-Ups in New York, Los Angeles and Chicago will feature menus curated by Carolina Gelen (New York) and Jeri Mobley (Los Angeles) serving colorful, real food-inspired dishes featuring Primal Kitchen sauces and seasonings and top Pinterest trends.
“Pinterest has always been the place for home cooks and chefs to turn to for inspiration, and this year we've seen a 9,794% increase in searches for 'clean food' on the platform, while 'clean snacks' and 'high protein dips' have increased by 187% and 97%, respectively. These trends make our partnership with Primal Kitchen for The Colorful Kitchen Pop-Up a perfect match,” said Sara Pollack, head of global consumer marketing at Pinterest. “Not only does this pop-up bring to life the Pinterest Predicts trend 'kitsch kitchen,' we've also tapped incredible chefs, recipe developers and food creators to create bespoke menus based on Pinterest trends for each location, truly bringing inspiration on the platform to life.”
“Food and community are one of the origin stories of the most primal gatherings that build connections. Regardless of age or experience in the kitchen, people are constantly turning to social media channels to seek inspiration, educate, inspire and build community. Primal Kitchen plays a key role in the food and connection experience and is excited to leverage Pinterest's positive social platform and trend forecasting to shape major food trends and movements. With a surge in searches for 'clean food' and 'summer dips and appetizers,' we aim to turn these digital conversations into meaningful in-person experiences. The growing interest in health-conscious flavors aligns perfectly with our brand values. That's why we're excited to host the Colorful Kitchen Pop-Up this summer and showcase how color plays an important role in life through food and the kitchen.”
The Primal Kitchen x Pinterest Colorful Kitchen Pop-Up is a trend-centric experience where attendees can enjoy Primal Kitchen's unique dip and snack pairings, interact with their favorite creators, and enjoy other digital experiences and surprises.
Additional Information:
- New York City: Primal Kitchen x Pinterest Colorful Kitchen will take place at Flatiron Plaza in New York on July 17th from 10am-4pm ET and July 18th from 12pm-6pm ET.. The pop-up will feature an immersive experience hosted by culinary creator Carolina Gelen, who will highlight top trends, chat with fans and showcase custom curated recipes exclusive to the event.
- Chicago: Primal Kitchen x Pinterest Colorful Kitchen will be popping up at Chicago's Pioneer Court on Tuesday, July 23, 2024 from 11am-5pm CST. The pop-up will showcase top trends in an immersive experience with custom-curated snacks, trend-inspired activities, and more.
- Los Angeles: Primal Kitchen x Pinterest Colorful Kitchen will open a pop-up shop at the Original Farmers Market in Los Angeles on Sunday, July 28, 2024 from 12pm to 6pm PST. The pop-up shop will showcase top trends through an immersive experience hosted by Jeri Mobley, who will share cooking inspiration and tips, interact with guests, and showcase trend-inspired recipes exclusive to the event.
way to participate:
- register: To secure your seat at Primal Kitchen and Pinterest's Colorful Kitchen Pop-in, RSVP now at colorfulkitchenpopup.rsvpify.com. New York, Chicago, Los Angeles!
- attend: Are you in New York, Chicago, or Los Angeles during the event? Stop by as Primal Kitchen and Pinterest combine top trends with authentic cuisine for the Colorful Kitchen pop-up. Enjoy unique dip combinations, local surprises, and more. Space is limited and available on a first-come, first-served basis.
For more information, visit primalkitchen.com or check us out on social media @primalkitchenfoods and share with your friends.
About Pinterest
Pinterest is a visual search and discovery platform where people can find inspiration, curate ideas, and shop – all in a positive online space. Headquartered in San Francisco, Pinterest was founded in 2010 and has more than 500 million monthly active users worldwide.
About Primal Kitchen
With the launch of the PRIMAL KITCHEN® brand, Mark Sisson is on a mission to change the way the world eats. PRIMAL KITCHEN offers uncompromisingly delicious condiments, sauces, cooking oils, salad dressings and pantry staples that are made with fats we love and purposeful, high-quality ingredients, and are gluten, grain, artificial sweeteners and soy-free. PRIMAL KITCHEN is the #1 condiment, dressing and shelf-stable mayonnaise brand in the natural channel. PRIMAL KITCHEN also manufactures the #1 condiment and sauce brand in the natural grocery channel. Mark says: Eat as if your life depends on itBecause it is. For more information, visit primalkitchen.com.
