Minna
“I discovered Minna at Scribner's Catskills Lodge, where the brand's gorgeous throw pillows are in all of the common areas and guest rooms. I loved them so much that I ordered three before I left the hotel,” says shopping editor Jessica Cherner. The Hudson, N.Y.-based brand sells all things decor-related, including blankets, wallpaper, vases, and, of course, cushions.
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Williams-Sonoma
Williams Sonoma is of Your one-stop destination for all things kitchen, entertaining, cooking, and more. If you're looking to decorate the heart of your home with stylish pieces from a variety of brands, including Aerin, this is the place to go. You'll find everything from small kitchen appliances to dinnerware.
Shopping at Williams Sonoma
Afloral
First, let me tell you that Afloral is not a home decor brand. As the name suggests, it is an online florist that primarily sells flowers and plants. However, they also carry some beautiful vases for those plants and flowers. All of them are unique and hard to find anywhere else, which is why we've included Afloral on our list.
Afloral Shop
Amazon
Sure, Amazon has everything you need at your fingertips, from books to sponges to lightbulbs. But did you know that this massive online retailer that sells millions of products also stocks a ton of design-driven small businesses? This vase is one of our favorite finds on the site.
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article
You can even decorate your entire home with Article products, as the brand sells furniture, decorations, and everything in between. We'll be the first to say that they're not cheap, but they're by no means luxury. If your style falls into the minimalist camp, you'll love Article because almost all of their products are neutral in color, soft to the touch, and devoid of unnecessary decoration.
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Crate & Barrel
“When I moved, I was living on a budget that I set for myself, which was tricky because I wanted stylish, comfortable furniture that would last. I chose Crate & Barrel because they always have amazing sales and I was able to get a luxury sofa, media console, and rug without going over budget,” says Cherner. Crate & Barrel feels like the perfect middle ground between maximalist and minimalist, because everything from the furniture to the accessories has personality, yet nothing is too intense.
Crate and Barrel Shop
dive
Burrow sells a lot of furniture, but they're best known for their collection of classic sofas. Most of these sofas are modular, so you can get pretty much anything and configure it to fit your space. So, if you're working with a small space and don't want to spend money on something small and uncomfortable, Burrow is a great place to find the perfect sofa.
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Joss & Main
Joss & Main is actually owned by Wayfair, but unlike its parent company, it's its own brand and boasts its own style. The palette is soft and pale neutral throughout, and nothing is too elaborate or delicate, so you could call it California-cool. In other words, there's a subtle emphasis on natural backdrops.
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Ten Paper
“I love Temper. I really love it. It's a really great brand, and it's basically made for people who aren't good at crafts, but who love to do things themselves,” Cherner explains. “I bought Temper peel-and-stick wallpaper for my last apartment, and I loved the application process so much that I bought a new one. another I used this brand of wallpaper to create an accent wall in my bedroom. Both lasted over 3 years. I ended up having to remove them before moving otherwise I would have left them up forever.”
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parachute
“Parachute is like your favorite hotel selling luxury sheets at a fraction of the price. Of course, the brand sells other products, but I think what they're most loved for is their bedding,” Cherner says. The brand sells percale, flannel, linen, brushed cotton, and more. Additionally, as of 2024, Parachute also carries mattresses and plush toppers.
Parachute Shop
Castlereagh
Castlery is reminiscent of Burrow in that it offers a lot of furniture, but most people familiar with the brand knew about its sofas before they knew about its cool coffee tables, bookcases, and cushions. That being said, everything Castlery does is cool, comfortable, and on-trend.
Shopping in Castlereagh
School building
Schoolhouse is one of those brands that you never heard of until you started redecorating and researching, but once you find them, you'll feel like you need everything. It has a Pacific Northwest vibe, but is versatile enough to fit into any home. What sets this brand apart is that they offer heirloom pieces with an American flair, but without the heirloom price tag.
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Walmart
Walmart may be the place to buy groceries and toilet paper, but it's also a great place to get affordable furniture and decor. Take for example these chairs that look like they're from a luxury furniture brand but are actually under $175. You might have to look around to find stylish furniture, but rest assured, you can find great stuff if you put in the effort.
Shopping at Walmart
Rejuvenation
We'll be up front and admit, Rejuvenation isn't a super affordable brand, but they do have a ton of amazingly cheap products. Like Walmart, it takes a few minutes of work to find these products, but when you do, buy them quickly because they often sell out.
Rejuvenating the shop
H&M
H&M primarily sells clothing and fashion accessories, which you'll probably notice if you've ever passed by one of their stores. However, H&M Home, which was founded in 2009, also sells a range of beautiful, minimalist home décor, including crockery, bedding and space-saving solutions.
Shopping at H&M
West Elm
If you're into midcentury modern but don't want to pay exorbitant prices for authentic period pieces, come to West Elm. All of the furniture is inspired by the post-war era, but made for 21st-century living. In fact, some of the larger pieces are contract-grade, so they'll definitely stand up to some wear and tear.
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Pottery Barn
“I couldn't find everything at Crate & Barrel. I couldn't find a nightstand I liked. anywhereSo I made a quick stop at Pottery Barn to see if there was anything I liked, and I found these nightstands,” Cherner says. “They were relatively affordable to begin with, and they were on sale, so I bought two without really thinking about it, and haven't regretted it since. Pottery Barn has so many amazing, albeit very traditional, furniture and decor pieces that will suit any style.”
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Front Gate
Generally speaking, Frontgate is a luxury furniture brand, but because they sell everything online and have thousands of items that need to sell out, they often have sales. And by discount, we don't just mean 10 percent off here and there; they can save thousands of dollars on luxury items. But what we love most are their accessories, like pillowcases upholstered with Mongolian fur.
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All Modern
As the name suggests, AllModern's products range from under $50 accessories to high-end furniture and are inspired by the midcentury modern era, so if you're coveting a sofa, lamp, or other piece from that era but don't want to spend a lot of money, you might be able to find a good piece here.
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Food 52
Calling all home cooks, hosts, and hostesses: You can't click through to Food52 and not buy something. Whatever you buy, whether it's a Food52-branded product or one of the other brands sold on the site, we're sure you'll love it. “I bought a cake stand here when I was baking nonstop during the pandemic, and I still use it a lot. Honestly, it's one of the best places to buy cool, kitschy kitchen gadgets for cheap,” Cherner says.
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