Dansley Studio's strength is our strategic visual marketing consulting, which utilizes CGI to come up with and create realistic and consistent spatial concepts for each brand.
when people talk about it metaverse, in the parallel world of the digital universe, there is always a central question: why do we need it? Is it a game, or is it actually a consequential virtual extension of the physical self in this new fully networked world? One thing is clear: the virtual spaces of the Metaverse must obey the laws of physics. This means developing your own aesthetic system.
Photorealistic: Danthree Studio makes your subjects appear real, with soft, natural shadows and subtle imperfections like wrinkles in the fabric.
In virtual space, the creative possibilities are endless and incredible, often surreal, things can happen. However, Danthree Studios is not interested in fantasy, but rather in accurately reflecting and recreating elements of the real world.
One of Danthree Studio's clients is Interlübke. Berlin designer Hanne Willmann utilized her CGI agency when preparing new catalog motifs.
Use know-how from the physical world to create successful CGI images
Danthree Studio uses 3D software to design fictional interiors, architecture, and virtual objects. Their goal is to render the design, including furniture and shadows, as photo-realistic as possible and in line with the client's brand and his CI. It's no wonder that many companies prefer this approach to visual marketing today. First, it is much more cost-effective when compared to elaborate photo production in a studio or on location. Additionally, the colors and textures of displayed objects can be changed with just a few clicks.
And with more and more high-priced products being personalized and sold online, it's important to present your products in an accurate and on-brand way. For example, if a manufacturer offers a number of textile and leather options for the sofa, there is no need to photograph the model multiple times. Rather, it is sufficient to place the texture as a rendered mask on the virtual wireframe model, at least to get the overall visual impression of the desired product.
Once modeled, you can easily change colors, freely change placement, and vary natural 3D effects.
3D visualization with strategic foresight
Of course, the art of creating so-called Computer Generated Imagery (CGI for short) requires more than just a good knowledge of software. Proper advice and strategic foresight are essential to successfully introduce your brand in the furniture, home and living space. This is exactly what Daniel Schuster's agency offers. Danthree Studio is more than just his CGI provider; he brings together his location scouts, set designers, lighting experts, and photographers, all in the virtual realm and without cameras. The design process also relies on know-how from the construction field.
After all, the Danthree Studio team models every detail of the real product on screen. Because the so-called digital twin is his 1:1 replica of the product that actually exists as a photorealistic 3D model. So, while Mr. Schuster started his professional life as a master carpenter and interior designer before founding his Danthree Studio, he also grew up in his family's carpentry workshop, which has been in business for over 100 years. This is considered a major advantage.
