Union, New Jersey— Deep Indian Kitchen, the fastest-selling natural frozen entrée brand known for restaurant-quality premium Indian cuisine, is pleased to announce the debut of its newest entrée, Matar Paneer. This is the first time this traditional dish is available in the frozen section and is made from scratch using authentic Indian family recipes passed down through generations. Its mild spices and rich flavor appeal to vegetarians and non-vegetarians alike. Deep Indian Kitchen's Matar Paneer will soon be available in the freezer aisles of Publix, Target, Giant Food, and Hannaford, and will roll out to additional retailers nationwide in summer 2024.
Deep Indian Kitchen's Matar Paneer is made with fresh paneer cheese made locally at Deep Indian Kitchen's dairy in upstate New York, simmered in a creamy tomato-based sauce with peas, cashews and turmeric. It is spiced with a mild, slightly sweet flavor such as. Served over cumin rice, it contains 14g of protein per serving and offers the perfect flavor profile for those new to Indian cuisine and those looking to explore the dynamic range of flavors in Indian cuisine. Masu.
Keenan Laughlin said, “The demand for vegetarian food featuring global flavors continues to grow, and we've created a new range of frozen Indian appetizers to bring you the best experience of matar paneer, one of the most popular Indian dishes, at home. We are very pleased to be able to expand our lineup.” , General Manager of Deep Indian Kitchen. “To ensure we deliver the highest quality soft paneer cheese and proprietary sauces, we use our own dairy facility in upstate New York and control the process every step of the way. That's why everyone You can enjoy the perfect texture of real paneer in every bite.”
Deep Indian Kitchen's Matar Paneer continues the pattern of recent successful brands of innovation. Earlier this year, the company launched Kati Street Wraps, which brings the texture and crunch of the Indian street food experience to retailers in a take-home format. This innovation was recently named a finalist in the 2024 NEXTY Award in the Prepared Frozen Food category. His Kati Street wrap from the brand was one of 154 products shortlisted from over 1,500 entries.
About Deep Indian Kitchen
The Deep Indian Kitchen brand was founded and launched in 2019. The brand is owned by Deep Foods, a third-generation Indian-American family-owned company that has been the largest producer of Indian food for the Indian-American community since 1977. With the name 'Deep' symbolizing the 'enlightenment' of India, the brand is all about elevating and expanding access to contemporary, high-quality Indian cuisine and guiding you through the vast culinary experience of Indian cuisine. was founded to help Americans learn more about India. Deep Indian Kitchen has quickly become one of the fastest growing food brands in the United States. Flavorful, ready-to-cook meals, breads and appetizers are now available in the frozen aisles of more than 20,000 stores nationwide, as well as at his three fast-casual Deep Indian Kitchen restaurants in New York City and New Jersey.
Deep Indian Kitchen's roots in enlightenment extend to a mission to share the best of Indian culture through food that is as effective as it is delicious. With every purchase of a Deep Indian Kitchen product, a donation is made to the Deepkiran Foundation, a charity founded by the company to provide access to education to underprivileged children in rural India.
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