Rahul Batra, Broadleaf Kitchens and Decor CEOBroadleaf Kitchen And Decor Private Limited plans to open 45 Elle Decor Kitchens and Wardrobes stores in the next eight years, Broadleaf Kitchens and Decor CEO Rahul Batra told ETRetail.
Broadleaf Kitchen And Decor Private Limited, the master franchisee of Elle Decor Kitchens and Wardrobes, recently opened the brand's first store in Delhi.
“We plan to open 10 stores over the next two years to begin with. The next store will open in Bangalore in October, followed by other cities such as Hyderabad, Mumbai, Ahmedabad and Pune,” he said. Told.
The brand's average store size ranges from an area of 2,500 to 4,000 sq ft and the capital investment for opening a store amounts to Rs 150-200,000.
“We're going to open all our stores on the high street,” he said.
The brand offers around 20 kitchen models and 30 wardrobe models and plans to generate revenue of Rs 250-300 crore over the next five years.
“Currently, we are expecting revenue of 12 billion to 15 million rupees per store in the first year, but we plan to generate 100 to 150 billion rupees for five to seven stores in the next two years,” he explained.
