In November 2023, Lucid Kitchen opened an offline shop in Woluwe-Saint-Lambert, which boasts an advanced commercial and residential culture comparable to the 17th arrondissement of Paris, which has the highest income in Europe, and attracted attention from various local Europeans. ing.
Thanks to the popularity of Kang Ji-young kimchi, the brand has experienced overwhelming demand for its premium kimchi, as evidenced by the kimchi sold out in all business days at Made in Asia in Brussels in March this year. is.
Encouraged by this popularity, Lucid Kitchen will hold a traditional low-moisture Kang Jiyong kimchi cooking contest in Brussels on March 29th, and will host a social media kimchi content challenge in May.
Lucid Kitchen's Kang Jee Young Kimchi began selling premium kimchi at its Horeca Totaal store in Bruges, Belgium in December 2023, and expanded to stores in Antwerp and Ostend. The Kang Ji-young kimchi promotion event will be held simultaneously at the Bruges, Antwerp, and Ostend stores from April 16th to 19th, 2024.
This promotional event will be a great opportunity to introduce Kang Ji-young kimchi, a genuine high-quality kimchi, to more local consumers. It is also significant in attracting the attention of major local retailers beyond the Korean and Asian markets.
