(Representative image)Home decoration brand Excel Home Decor has released its first branded film,Nazarna Ragh“Beautiful Things Made Easy” is a phrase that originated in India and is often used when talking about doing or buying things that matter. This approach reflects Excel's commitment to making home décor beautiful yet easy to create, as encapsulated in their tagline “Beautiful Things Made Easy”.
The decision to forego dialogue was driven by the need to effectively showcase Excel's diverse product line, which includes wallpapers, fabrics and flooring. A minimalist and subtle approach was chosen to humanize the brand and keep the audience engaged until the end. The core communication, “Beauty Made Easy”, resonates strongly and highlights Excel's commitment to simplify the process of selecting, acquiring and setting up home décor by incorporating aesthetics from around the world.
Nilaghrib Mondal, Head of Marketing, Excel Home Decor, said, “We have been working on defining our brand narrative. The idea was to convey that having beautifully decorated interiors doesn't have to be a tedious process. Hence, 'beauty made easy' seemed like the perfect story that could capture Excel's mission and vision. ” Arnab Samanta, Director, Content and Strategy, Digitale, said, “We wanted to touch points that would ease the customer's buying decision, bring attention to the product offline and create awareness about the product and its accessibility online.”
