Intergrow Brands recently adopted artificial intelligence (AI) with a focus on transforming its sales strategy. The company partnered with AI consultancy Datadivr to improve customer reach and sales efficiency.
Intergrow Brands is known for backing Kitchen Treasures, a popular spice brand in Kerala. India's food industry is booming and is expected to reach $220 billion by 2025.
However, Intergrow faced the challenge of identifying promising stores and ensuring a diverse product lineup is visible to customers. In such scenarios, Datadivr's AI expertise can be of great help.
Datadivr's trained machine learning models are customized to Intergrow's needs, and the combination of the models with Intergrow's market knowledge is expected to improve efficiency and productivity, optimizing sales routes and highlighting lesser known products to the sales team in Kerala.
AI-driven solutions also make life easier for your sales teams, smartly segmenting stores, minimizing unnecessary visits and maximizing success.
Ashok Mani, CEO of Intergrow Brands, said that while they were previously covering 50+ stores inefficiently, they are now able to cover all stores effectively across multiple days. Sales have increased without compromising on service levels. The company achieved this with the help of AI tools.
Intergrow Brands is part of Synthite, the world's largest value-added spice manufacturer. The company is currently the second largest player in the packaged spice market in Kerala, driven by the success of Kitchen Treasures. Datadivr will continue to work with Intergrow, focusing on data-driven return on investment and leveraging AI to its full potential for future growth.
