peacock
Exclusive: Love Island The winner of Season 6, the most talked-about season since the show began airing in the United States in 2019, has been decided.
The show got a boost with one of its stars, Ariana Madix, becoming its new host. Vanderpump Rulesits newfound popularity on social media, especially TikTok, and its popular cast.
It was almost aired on MTV, then nearly canceled by CBS, before eventually moving to Peacock, where it was renewed for a seventh season as part of a two-season order already in place. Love Island It's a rare entertainment format that became popular just a few years after its release.
Peacock has already launched a spinoff; Love Island Game David George, who heads ITV America, the production group behind both shows, is looking to make even bigger shows. Love Island universe.
But it's not the only flagship show the British broadcaster and studio's U.S. arm are looking to supersize as they consider “expanding” Gordon Ramsay. Hell's Kitchen In the same way.
George told Deadline: ” Love Island “Space. It's such a positive thing. Once you actually create a brand that has value, the possibilities are endless. The most important thing is to create a brand that has value. To be able to do that and leverage it is amazing.”
There's always the possibility of there being more shows, including a winter edition. Love Island In the UK, it aired five seasons filmed on the Spanish island of Mallorca, followed by a sixth winter season filmed in Cape Town, before returning to South Africa last year for its ninth season.
The American show started on the Oceanian island in season 1, then had to move to Las Vegas, Hawaii and Santa Barbara for various reasons, including the COVID-19 pandemic, before returning to Fiji for seasons 5 and 6. Fiji experiences monsoon season from November to April, but the warm temperatures make it a year-round tourist destination.
Earlier this year, Britain's ITV Love Island: All Stars Featuring a group of ex-Islanders, it may be a little early to replicate this in the US as American Islanders haven't made it big in the same way as their British counterparts, but it's certainly a possibility in the future.
but why Love Island Will it become a hit five years after its release?
George believes the show's newfound “cultural importance” can be attributed to a few things: He said the fact that the show is on Peacock and not linear is what draws in younger viewers and makes it a “cornerstone” of the service.
It helped that they stayed in Fiji: “It allowed us to focus more on the actual creative and not the logistics. I don't think people realise how big this show is. It's like moving a city. There are 500 people involved in the show. We went back to the same production model and knew who a lot of the crew were going to be and how they were going to work in Fiji, so we were able to focus more on the creative.”
He called this year's cast “very strong.” “It allowed the producers to focus on very compelling storylines. If you look at past seasons, sometimes there are storylines that you have to keep chasing, but they're not. [this] The cast is so dynamic and the storyline is so solid that I think it's going to provide a consistent, high-quality production throughout that I've never seen before and keep the audience engaged.”
George also praised Maddix's appearance after she faced public scrutiny following her high-profile cheating scandal. Vanderpump Rules And was replaced Modern Family star Sarah Hyland. “I think Ariana will appeal to Peacock's audience even more and bring something new and unique to the table,” he added. “She's got a lot of passion and she's a very enthusiastic host.”
Timing-wise, previous seasons started at the end of July, while season six premiered closer to early June to avoid the Olympics. George was worried that this would overlap with the UK version, which airs on Hulu, but the UK version hasn't had as much buzz this year. “The timing of the launch was actually helpful, since it was at the beginning of the summer,” he said.
“We always Love Island “That moment will come. It took a while to find it, but it's here now in America,” he added.
On a strategic level, the company believes this season's success proves that high-volume programming that airs regularly across multiple nights a week can succeed on streaming platforms.
“The real challenge that a lot of independent production companies face right now is, where are you going to get that viewership with cable viewership basically declining? That viewership is going to have to come from streamers, and frankly, the streamers are going to need to start acting a little more like linear networks and filling the time and producing programming that's actually going to draw people in every night,” George said.
George is considering replicating this volumetric model for other titles, including a British reality show. I'm a Celebrityremains one of the most popular strip shows throughout the week in the UK.
ITV America will be releasing a 2021 series in collaboration with Blumhouse called Celebrity Castle And then there was another attempt last year. The show previously aired for one season on ABC in 2003 and on NBC in 2009.
“I'm a Celebrity “Obviously, it's one of those shows that has the potential to generate volume and appointment-style viewing. But the show has been tried a few times here. It needs the right strategic partner, but it's possible because there are snack-like moments that work on TikTok. I think it's all about casting,” he added.
Hell's Kitchen
Hell's Kitchen (Fox)
Fox
ITV Entertainment is an ITV America label. Love Islandand produce Hell's Kitchenthe Fox cooking show hosted by Gordon Ramsay, will celebrate its 20th anniversary next year.
The show, produced in collaboration with A. Smith & Company Productions, was renewed for two more seasons in March, bringing its run to 24, Deadline announced.Number season.
That was made possible in large part by a deal with Foxwoods Resort Casino in Mashantucket, Connecticut, where one of Ramsay's Hell's Kitchen restaurants opened last year.
This is despite the fact that many shows, particularly those for the broadcast networks, are now filmed in the UK, Ireland, across Europe and Australia.
“One of the big problems is that a lot of big-budget shows are exported and made in other countries. It's not like they've had to do that. Hell's Kitchen “We've been able to produce in the U.S. by going to tax credit friendly locations and having a great affiliation deal with Foxwoods to take advantage of those tax credits. As a group, we need to look at ways to keep production a little bit more in the U.S. If you go to Los Angeles right now, there are a lot of great showrunners working there because a lot of these shows are getting pushed to more cost-effective locations,” he added.
George confirmed that the show was on its 23rd day.rd And 24Number This season, the team will have to rethink its plans to keep things “fresh,” including the possibility of a spinoff. “Gordon and I have been talking recently about what we could do,” he said. Hell's Kitchen. “Is there anything unique we can do to develop this franchise a little bit more? We're in discussions about that,” he added.
He is on NBC Deal or No Islandwhich has been renewed for a second season with a fresh take on an old format, “is a familiar IP, but it has a new flavour to it. That's a really good avenue worth exploring, because all these buyers would rather buy a known IP than try something new, because then they can actually use that to sell advertising,” he said.
Meanwhile, ITV America, which has long focused on adapting hit British shows, is now looking to boost its in-house development.
The company also The worst roommate ever The Netflix documentary series was recently renewed for a second season and has developed into a form of entertainment that: My mother, your father, it is Office Greg Daniels and his daughter Hailey starred in the film “Max,” which was recently released in Canada and Poland.
“In the US, we're producing more formats in-house than ever before. A lot of production companies were cable-based, so a lot of the development they were focused on was character-based. [shows] “The U.S. has never really doubled or tripled its investment in the format because it doesn't own it. I think in the next few years, this format will become more of a priority because as the prices of shows go down, the effort to retain the rights becomes more important,” he said.
George said ITV America had sold its first original show to parent company ITV, as well as its first original show in Australia. “You should sell your idea wherever you can potentially sell it and retain the rights. I've never heard an American say that. It doesn't mean buyers won't listen to foreign programming, but we have to be at the table to generate those ideas,” he added.
