In a time when every expense counts, Units Kitchens brings a groundbreaking innovation to the Israeli kitchen industry. It's not just about price, it's a story of passion, smart design and attention to detail. The goal is clear: luxury design at a price everyone can afford.
Units Kitchens offers the perfect combination of quality and affordability while maintaining all the benefits of a luxury kitchen. These are modular kitchens built with high-quality materials such as plywood and soft-close hardware, and feature marble countertops instead of lower-quality alternatives.
Units Kitchens founders Shay and Yael decided to combat the rising cost of living through kitchens. Shay is an architect specializing in luxury projects, and Yael comes from the marketing and real estate sector. By combining their experience and expertise, a vision was born of luxury design at an affordable price.
Everyone has the right to a luxurious kitchen
Those familiar with the world of standard kitchens know that these designs are not practical, not very attractive and certainly not creative. These are the kitchens you mostly see in rentals, investment apartments and the homes of young couples. The company has taken the world of standard kitchens and integrated them into luxury kitchens while keeping the price down.
To keep prices down, the kitchens are sold flat-packed and each box includes precise, easy-to-follow assembly instructions written in Hebrew. You can come and collect them at Nesher's showroom. Thanks to market-beating prices, architects, contractors and designers also order Units Kitchens, reducing the cost of serving their clients. “Of course, you can order delivery and assembly,” says Yael. “But if you want to save even more, you can come to us and have your new kitchen loaded into your car. We have private clients from Tel Aviv, contractors from Ofakim, young couples from Beit Shemesh, architects from Jerusalem and even customers from Eilat.”
The method starts with product design in Israel, then moves to production abroad. The finished product arrives in the country flat-packed, ready for customers to assemble themselves. What's more, the company's team can order installation in a very short time. “It's a groundbreaking innovation to be able to buy online,” enthuses Shay. “We're bringing technology to a world as conservative as the kitchen industry.” The proprietary software allows customers to precisely customize their kitchen, changing parameters such as color, style and dimensions, and see how the kitchen will look and cost in real time.
Prices remain the same despite rising costs
Despite the sudden rise in import prices and a wave of price hikes across the country, Units Kitchens has decided not to increase prices: for example, the basic kitchen model Bianco, which was initially sold for NIS 2,400 including marble, sink and VAT, is still sold for that price today.
One of Units Kitchens' advantages is the ability to customise its products to suit customer requirements. “We work in a Lego-like way,” explains Shay. “We have software that allows us to tailor things based on ready-made modules for customers who want something other than the standard that's listed on the site.”
Big beneficiaries of Units Kitchens are young couples who have won an apartment through a buyer's price program, or other couples buying their first apartment at the beginning of their lives and looking for an affordable, quality starting point. “When you do market research, you get price quotes that reach 100,000 NIS, but with us you can get a similarly sized, excellent quality kitchen for between 20,000 NIS and 25,000 NIS,” says Yael. These prices are truly game-changing. Usually, you think that less expensive products are of lower quality, but Units proves this to be a misconception.
“The kitchen should be a beautiful and inviting place.”
Units Kitchens takes design very seriously: “Our love of design and our clients' love of design tells us that we prefer a modern language, but we also appreciate meticulous rustic and cozy Scandinavian design. The kitchen is the heart of the home and should be a beautiful and comfortable place,” says Shay.
Not only do Units offer attractive prices, they are also committed to sustainability and energy conservation. All their products are designed to minimize waste and protect the environment. “The products come with precise dimensions so there is no waste or loss,” Yael explains. “And this is ultimately passed on to the consumer in terms of price.”
In addition to private clients, Units also works on hotel and hospitality projects, such as Kinneret's Selina project. “Hotels are high-turnover venues, and our kitchens stand up to heavy use by many guests,” Yael points out. What's more, Units' modular approach means that spare parts and add-ons for existing kitchens are highly available and quickly stocked, should the need arise to replace or expand an existing kitchen.
Shay and Yael understand the importance of kitchen design well. “We love design,” says Yael. “We live design. It's not just a cliché, so the design aspect is especially important in our choices. We believe that if the design is precise, it expands the soul. Coming home to a beautiful place that's been carefully planned with a pleasing design creates a real sense of calm and well-being in the soul.”
The company continues to develop and offer new and attractive products, such as thin wall coverings with SPC cores that do not require any construction. These products are intended for self-installation, allowing for dust-free, noise-free and simple and easy installation. The coverings have a natural texture and are supplied in pre-made sets cut to size so that customers can apply them directly to the wall.
Combining architectural knowledge in the luxury kitchen sector with a deep understanding of customer needs brings something new to the kitchen world. Units proves that luxury, high-quality design doesn't always come with a high price. Every customer who visits a showroom or orders online knows they are getting the best, not only in the product itself, but in the service and support throughout the process. Smart design and great service create a shopping experience not to be missed.
