New York, New York – Roisais a pioneer of modern Latin flavors and culinary essentials and is rapidly expanding its retail footprint to meet national demand. The brand is currently leading clean-label innovation in Latin spices and sauces and is poised to revitalize the market with new distribution, including the national rollout of Sprouts in July, with more national customers to be announced this summer and fall. This marks a milestone for the brand and for representation within the Latin community, finally offering a line of all-natural Sazón, Adobo and Sofrito sauces that can meet the strict ingredient guidelines of major natural foods grocers.
ROISA uses premium natural and organic ingredients essential to Latin cooking, ensuring that the vibrancy of Latin flavors and culture can be enjoyed by anyone and for generations to come. Operating with the community in mind, ROISA has become a staple in many Latino households looking for a higher quality option than the Latin brands currently on store shelves. Likewise, the brand attracts a wide variety of home cooks inspired by Latin cuisine and food culture because, with clean ingredients, anyone can feel good about having ROISA in their kitchen.
Sprouts' store expansion brings a new dimension to Loiza's USDA organic journey. Sazon and Adobo Full lineup Sofrito Cooking SauceCreated in collaboration with Loiza's Head Chef and Educator, Yadira Garcia, the trio of sauces includes Loiza's original and best-selling Sofrito Classicplus two new flavors now available in retail stores:
Sofrito Rojo: A flavorful Spanish-inspired sauce made with a blend of tomatoes, capers, Manzanilla olives, and bell peppers. Perfect for Dominican Spaghetti or Arroz con Gandules. All Loisa Sofrito Sauce is a non-GMO, naturally vegan sauce with no additives or artificial ingredients.
Rekait: This bright, herbaceous recaito will enliven any dish with the distinctive flavors of culantro (aka recao), coriander, garlic, oregano and other delicious ingredients. Marinate, simmer or add a little to a variety of dishes for a bold Caribbean flavor.
“This journey began in our own homes. My co-founder Kenny and I were just starting our family, and the Latin flavor options available in stores were typically made with artificial ingredients and fillers that we didn't feel comfortable or proud of,” said Scott Hattis, co-founder and CEO of Loisa. “So we decided to take the spice blends we've been creating and cooking with, using natural and organic ingredients, and share that experience with others who want to bring Latin flavor to their families without sacrificing their health. Our current situation of national retail launch with Sprouts in July is a huge milestone for Loisa, but more than that, it's something we should celebrate with our community. We wouldn't be here without the massive support that Loisa has garnered over the past four-plus years. It's time for more diverse Latin flavors to be on store shelves, and we're proud to be a part of that leap.”
“Loisa” pays homage to “Loisaida,” a blended Spanish-English name for New York City's Lower East Side neighborhood, which is not only a vibrant hub of Latino culture in downtown New York City, but also where the founders live and where Loisa was born. Rooted in a deep love and commitment to the community, Loisa donates 2% of monthly sales to various local organizations that support food equity, education and access.
About Roiza
Loisa is a Certified Latino-Owned Business founded in New York in 2018 by Kenny Luna and Scott Hattis. They started in their own homes with a heartfelt mission to create a company dedicated to all-natural Latin cuisine and flavors, and to preserve their family traditions and culture through food. In 2021, they welcomed community chef, food activist and educator Yadira Garcia as a partner in the business, and began developing and launching a sofrito sauce line. Loisa's current retail locations include Sprouts, Wegmans, Fresh Market, Central Market, and Bristol Farms. Learn more here. Roisa And follow Follow.
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