Photo courtesy of MacLean Co.
McLean's new Innovation Kitchen is a full-scale replica of a “complete store experience” designed for customers, the Temple, Texas-based distributor said.
The kitchen (pictured) at the company's headquarters shows “how state-of-the-art retail foodservice equipment and products fit seamlessly into a variety of footprints and counter spaces as you explore the world of McLean Fresh, emerging brands and CVP.” is shown. [Consumer Value Products] It’s a private label brand,” McLean said.
In August 2023, McClain announced: mclane freshan enhanced retail foodservice program designed for convenience stores and aimed at enhancing the c-store dining experience.
Through the Innovation Kitchen, McLean customers can learn more about how McLean products work, from visualizing how products and equipment integrate into store layouts and planograms, to sampling products and examining marketing materials. The company said it can gain insight into how it can enhance retail product mix and improve the customer experience. .
The space will also serve as a development and innovation hub, allowing the McLean Fresh team to conceptualize and test new menu items that respond to evolving consumer trends and customer demands. Customers will be able to sample these creations, the company said, “ensuring McLean remains at the forefront of product innovation and collaboration, delivering data-driven solutions tailored to our customers' needs.”
“We are excited to unveil the McLane Innovation Kitchen, a space that embodies our commitment to innovation, collaboration and world-class customer experiences,” said Vito Maurici, Head of Customer Experience at McLean. Ta. “This facility demonstrates our commitment to establishing new standards of excellence in the industry and highlights our role as a trusted partner in our customers' success. For testing, creating and showcasing products. Through this platform, we have the opportunity to engage with our customers at every stage of their retail food service journey. ”
Innovation Kitchen products include Cupza!, the McLane beverage line, Central Eats grab-and-go items, Prendisimo pizza, and made-to-order options.
Founded in 1894, McLane Co., Ltd. is one of America's largest distributors, serving convenience stores, mass merchandisers, and chain restaurants. McLane has more than 80 distribution centers nationwide. Customizes everything from ordering to processing to equipment to in-store merchandising for retail and restaurant customers, with the goal of eliminating barriers to entry for small retailers and solving the logistical challenges of large chains. We offer possible solutions. McLane is a wholly owned subsidiary of Berkshire Hathaway Company, Omaha, Nebraska.
Our members help make our journalism possible. Become a CSP member today and enjoy exclusive benefits, including unlimited access to all content. Sign up here.
