Milan, Italy – Samsung Electronics and LG Electronics are major players in the US consumer electronics market. But the two South Korean electronics manufacturers face an uphill battle in Europe, one of their biggest markets where the latest trends in electronics products are often showcased.
In a bid to gain an edge in Europe, two South Korean tech giants are applying artificial intelligence to their new embedded products, one of the world's biggest kitchenware events to be held on the sidelines of Milano Design. The main model is on display at Eurocucina 2024. week.
Approximately 2,300 companies from around the world will participate in this year's event, which will be held from April 16th to 21st, including well-known European companies such as Miele, Bosch and Electrolux, as well as Chinese companies such as Haier and TCL. Masu.
Europe's built-in home appliances market will reach $25 billion by the end of 2023, accounting for more than one-third of the $60 billion global market.
Samsung announced on Monday that it has set up a 964 square meter booth at Eurocucina to showcase its latest embedded products. All of these products are linked to the company's SmartThings ecosystem to maximize connectivity and improve user experience.
The main zone inside Samsung's booth consists of Samsung Bespoke AI and premium built-in kitchen products.
Samsung said it will launch three new built-in products packed with new innovative features, including multi-screen, to suit European lifestyles.
Samsung's bespoke refrigerator, dubbed the “AI Family Hub,” is equipped with a 32-inch screen.
Equipped with a 7-inch touch screen, Anyplace Induction provides 22 rectangular sheet coils with extensive cooktop coverage, giving users the flexibility to cook anywhere on the cooktop.
Samsung says it provides a larger cooking surface than traditional 4-ring induction cooktops due to reduced dead zones.
The Bespoke AI Laundry Combo is also equipped with a 7-inch touch screen that allows users to get useful information about the device while washing or take calls directly on the Bespoke AI Laundry Combo.
Most importantly, Samsung says, the screens on these AI-powered products allow the appliances to connect and control other devices, allowing users to enjoy increased convenience through the SmartThings ecosystem. It is to become.
“We believe that connectivity between home appliances will take consumers' lives to a new level,” said Lee Moo-hyun, executive vice president of Samsung's digital home appliance business.
LG Signature Kitchen Suite
LG Electronics is targeting the European built-in home appliance market with a 483 square meter booth decorated with a food lifestyle magazine concept, featuring premium design and AI functionality.
LG's booth consists of three zones, one of which will display products from its premium brand “Signature Kitchen Suite.”
Among the products on display is an oven that has newly introduced LG's latest AI function, which can identify cooked food in the oven and automatically adjust the cooking temperature.
The company first entered the European built-in market in 2018 with its high-end Signature Kitchen Suite brand, and last year introduced a mid-range model targeting all market segments.
LG aims to double sales of premium products in Europe this year and increase sales of mid-range brands by 40%.
“This year, we will expand our presence in Europe with both high-end and consumer products,'' said Ryu Jae-chul, LG's president and head of home appliances.
Write destination Chae-Yeon Kim to Why29@hankyung.com
In-Soo Nam edited this article.
