Samsung Electronics is upping the ante in a long-term agreement to provide hyper-connected, energy-efficient built-in kitchen suites to Clayton Home, one of the nation's leading single-family home builders, in a bid to extend its lead in the U.S. home appliance market. architecture group.
The South Korean electronics giant announced Tuesday that it has signed a multi-year partnership agreement with Clayton Corp. to supply U.S. manufacturers with artificial intelligence-powered kitchen appliances.
The company will supply bespoke kitchen suites, including refrigerators, dishwashers, ovens and microwaves, to builders' new homes. The company's laundry appliances will also be offered as an option for new home buyers in Crichton.
Samsung said all appliances provided in Clayton, known for its high-quality homes, are Wi-Fi connected and certified as ENERGY STAR by the U.S. Environmental Protection Agency.
“Clayton incorporates the latest homebuyer trends and design into all of our high-quality homes, and our stylish and energy-efficient It's a perfect match for expensive home appliances.” electronics america.
With the latest deal, Samsung is expected to step up efforts to extend its lead in the U.S. consumer electronics market, where it had the largest share of sales last year at 21%, according to U.S.-based market research firm TraQline.
Closely behind was its rival across the city, LG Electronics, with a 19% share, followed by local giants General Electric with 18% and Whirlpool with 15%.
Beyond the United States
The South Korean consumer electronics giant is also aiming to take the top spot in the global consumer electronics market, currently led by LG Electronics, with smart, energy-efficient white goods.
The company announced its new bespoke lineup early last week at Eurocucina 2024, one of the world's largest kitchenware events held in conjunction with Milan Design Week.
Han Jeong-hee, head of Samsung's Device Experience (DX) division and vice chairman of Samsung, said at the event that Samsung will use large-scale language model-based generative AI to further enhance the connectivity of its products. .
The company's premium Bespoke appliances are linked to the SmartThings ecosystem with built-in Wi-Fi, internal cameras, and AI chips.
These come with the new AI Home, a connected 7-inch LCD display that provides intuitive and easy access and control over your entire connected ecosystem.
AI Home includes 3D Map View, a feature that gives users a complete 3D view of their home, making it easy to find and control all connected home appliances.
“In the electronics market, the key to winning is to find the pain points that make consumers uncomfortable. That's what Samsung does best,” Han said last week at Eurocucina 2024, adding that the key to winning in the larger global consumer electronics market is He expressed confidence in the competition to attract new employees.
Write destination Chae-Yeon Kim to Why29@hankyung.com
Sookyung Seo edited this article.
