If you haven't heard of Scrub Daddy yet, you're probably already intrigued by the name. And that's part of its success. Scrub Daddy founder Aaron Kraus owes his success on “Shark Tank” not just to the product, but to its marketability.” Deal with Lori Greiner. Everything fell into place from there. Within four years, the company had sold 25 million of his sponges, and Scrub Daddy has since been named the most successful “Shark Tank” product of all time.
But what exactly is Scrub Daddy and what can it do for you? It's essentially just a kitchen sponge, but it's more useful than your average sponge. Scrub Daddy is made with a unique material called FlexTexture, which becomes soft and pliable in warm water and hardens in cold water. This unique feature allows it to adapt to different cleaning tasks. Warm water makes the sponge softer, making it suitable for delicate surfaces such as glassware, countertops, and nonstick cookware. It hardens when used in cold water, making it ideal for stubborn stains such as baked-on dirt and sticky residue.
Scrub Daddy also has a smiley face design with eyes and a mouth. The mouth can be used to clean both sides of utensils such as spoons and forks at the same time, and the eyes can help clean the teeth of the fork. This design not only adds playfulness, but also enhances the functionality of the sponge.