Simply Good Jars, a convenience-focused health food brand, has partnered with Primal Kitchen, a Kraft Heinz portfolio company, to bring healthy, accessible salad options directly to consumers. Announced. As part of this pilot program, the partner brands recently introduced a line of pre-made salads that are stored in technology-enabled vending machines.
The unveiling will be on display at the National Restaurant Show, an industry-only event held May 18-21 at McCormick Place in Chicago, Illinois. At the event, Simply Good Jars and Primal Kitchen announced a selection of new products, including eight collaborative salad products.
In addition to the innovative nature of the salad itself, the unique exhibit utilized a new brand of vending refrigerators that leverage Simply Good Jars' long-life food technology.
The exhibit was part of a larger pilot project to distribute premium ready-to-eat salads featuring Primal Kitchen's Clean Dressing made with avocado oil. Our partnership with Simply Good Jars enables the distribution of unique on-the-go health foods through a variety of channels, including self-cooling vending machines.
Earlier this year, Simply Good Jars launched a targeted initiative to license its technological advantages to a select group of strategic partners to help naturally extend the shelf life of fresh produce. . The initiative will begin in the United States and Canada and eventually expand to Europe and Latin America.
In addition to innovative fresh food technology, Simply Good Jars is a leader in health and nutrition and is a B-Corp certified company that donates at least 20% of its profits. We are also committed to achieving net-zero carbon emissions by 2030 and have set a zero waste goal. The company has donated more than 68,000 meals as part of its efforts to encourage consumers to pledge to reuse or recycle their bottles.
By sharing its technology with companies like Primal Kitchen, Simply Good Jars is accelerating healthier food choices and helping a rapidly growing number of consumers maintain higher nutritional standards.
About Simply Good Jars
Simply Good Jars was founded in 2017 by Chef Jared Cannon. The company's goal is to revolutionize the food industry through fresher, more nutritious food options that are uniquely accessible and convenient. From high-quality ingredients to technology-enabled vending machine refrigeration to recyclable and returnable packaging, Simply Good Jars is setting the standard for a healthier future.
