After successfully hosting a pop-up shop with an apparel brand, Abercrombie and Anthropologie, Pinterest It has expanded into the culinary world by partnering with seasoning and sauce brands. Primal KitchenThe two companies will host Colorful Kitchen pop-ups in Chicago, Los Angeles and New York City showcasing Primal Kitchen's best-selling products and showcasing curated food and kitchen trends from Pinterest.
The Primal Kitchen x Pinterest Colorful Kitchen Pop-Up is a trend-driven experience where attendees can try Primal Kitchen's dip and snack pairings and interact with their favorite food creators. The pop-up will run through July at the following locations:
- July 17-18: The pop-up will take place at Flatiron Plaza in New York City, and culinary creator Carolina Gelen will debut new recipes exclusive to the event.
- July 23: Attendees can enjoy custom-curated snacks, trend-inspired activities, and more at Chicago's Pioneer Court.
- July 28: The pop-up will conclude at the Original Farmers Market in Los Angeles, where Jeri Mobley will share cooking tips and inspiration and debut new trend-inspired recipes.
To participate, consumers simply need to RSVP online. Seats will be offered on a first-come, first-served basis.
Connecting with the community through cooking
The pop-up was driven by growing consumer demand for nutritious meal recipes and more “clean” foods and brands, according to Sarah Pollack, head of global consumer marketing at Pinterest, who noted that searches for “clean food” have increased year-over-year on Pinterest. 9,794% Search queries for “clean snacks” and “high protein dips” on the platform 187% and 97%Each.
“These trends are the perfect combination for our Colorful Kitchen Pop-Up in partnership with Primal Kitchen,” Pollack said in a statement. “Not only does this pop-up bring to life Pinterest's predicted trend of 'kitsch kitchen,' but it also brings to life the inspiration on our platform by tapping incredible chefs, recipe developers and food creators to create custom menus based on Pinterest trends at each location.”
The opportunity is clear to Primal Kitchen, which believes that “food and community are one of the most primal origin stories of coming together to build connections.” By partnering with Pinterest, the company aims to provide a “positive social platform” that will shape long-term food trends and decisions.
