This marks the first institutional capital raised by the company, which was founded in December 2023 by Avik Ghosh, Anushka Mahanti and Varun Deo.
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“Trampoline removes traditional barriers to scale – high-middleman supply chains, opaque pricing and lack of quality assurance – enabling independent retailers to diversify their supplier base and access an exclusive product catalogue. India is one of the largest exporters of home décor products in the world, exporting over $10 billion annually, largely driven by small and medium enterprises,” said Anjali Sosale, Partner at WaterBridge Ventures.
The company helps independent retailers in the home décor sector design and source products from suppliers across borders. It currently partners with a UK-based retailer and plans to expand into the US and Germany next year. Products are sourced and supplied from India. Deo is based in India, while the other two co-founders are based in the UK.
“We strongly believe in the 'India to Global' manufacturing story and feel that the time is ripe to disrupt cross-border supply chains in sectors such as home décor where India has an inherent design and supply advantage. With a strong customer driven design sensibility and a fully digitised supply chain, Trampoline is uniquely positioned to solve key pain points around product discoverability, quality and reliable supply for home décor retailers globally,” said Sudipto Sannigrahi, Managing Director, Matrix Partners India.
Trampoline also offers perks like no minimum order quantity and credit solutions to small retailers and handles all logistics. The company is currently building technology solutions to help Indian suppliers source raw materials and manage labour, Ghosh told ET.
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“During my time at (home decor company) Wayfair, I saw a lot of the supply chain move from China to countries like India and Vietnam because of concerns about quality, customer satisfaction and cost,” Ghosh said. The company will use the equity funding to expand its technology team in India and its go-to-market team in the UK, Ghosh said, adding that the debt capital will be used primarily to build inventory.
